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While we can't tell you exactly how to make a music video go viral — marketers have been trying and failing to crack that code for a while now — we can give you some words of advice from those who've been there. Read on for tips and tricks from a cadre of musicians who have seen their vids blow up like oh-so many pyrotechnics.
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We know you have your own sound that's, like, 50 times better than any of the garbage out there, but no one's going to listen if they don't know who you are. One way to cut through the cacophony of voices on the web is to pay homage to a known entity by covering one of their jams. Bands like Pomplamoose have seen great success with this tactic, as have PS22, a chorus of kids from New York.
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"This may not be true for everyone, but we've found that most of our ideas, at minimum, take a week and often times months of rehearsal before we feel like we've got something good," says OK Go's Tim Nordwind.
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by Carlos Vivas
Film scoring is an ever learning and gratifying sweet art! Archives
April 2020
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